What Holds Back D2C E-Commerce Brands from Successful Google Ads Campaigns?

I’ve spent some time reviewing the biggest problems that hold back Google Ads campaigns for E-Commerce Direct-To-Consumer businesses. In one case, the owner was barely breaking even on ad spend. There were loads of small issues that were collectively keeping the campaigns from being profitable. It takes a lot of hard work (And expertise!) to […]

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How to Link Google Ads to Analytics

Note: Please make sure you both have an existing Google Ads and Google Analytics account before proceeding with these steps. 1. Login to Google Analytics at analytics.google.com. 2. Click Admin at the lower left corner of the page. 3. Choose which account and property you’d like to manage 4. Under property, choose “Google Ads Linking”.   […]

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[Checklist] Don’t Waste Good Traffic On A Bad Site

If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]

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What is a Micro-Conversion in Web Tracking?

  Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]

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What Goes into a Google Analytics Account or View?

A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]

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