Google AdWords and PPC

Missing out on PPC? Google AdWords and other Search Engine Pay-Per-Click channels are one of the best resources for new websites or marketing to new areas of interest. If your site is in need of a traffic boost, a good PPC campaign is the best way to get rolling.

A new website can often take a year or more of intensive SEO before your site makes it to the crucial top three positions in the search results. PPC advertisements are the quick way to the top, ahead of your competitors.

Thinking of running your own AdWords or AdCenter campaign?

Think again and carefully consider who you choose to run your PPC ad campaign. The majority of first time PPC campaigns lose money at a ratio of 4-to-1 when starting out. Expert knowledge is needed to pin point the precise keywords, ads and targeting to gain critical mass and make the campaigns rocket into the jet stream. The rules of the game are always changing (it’s estimated that Google makes over 200 changes to its algorithms per year) so you need a professional service that can knowledgeably deliver campaign performance improvements.

“I tried AdWords but I only broke even (or lost money)” is a common complaint we’ve heard. It takes expert skill and a familiarity with the terrain to cut through the noise and find the profitable pathways to the top. Let us help you navigate through the traps and get on the high road to solid campaign performance.

So just hire any PPC Management Company, right?

Many corporate PPC management companies have great salesman and are simply interested in getting subscribers. Then they hire relatively low-wage employees to setup campaigns. The ‘tech’s are often trained in the mere fundamentals of AdWords setup and know nothing about in-depth keyword research, analysis, conversion optimization, sales or business. They’re probably never even heard of retargeting or call-tracking. They’re certainly not going to spend time making sure you get personal service and the highest possible CTR and Conversion for the lowest price! So many users reports that a PPC management company barely does better than if they’d set up the campaign themselves.

At October Marketing, we regularly learn from the brightest and best in the PPC industry to keep up with Google’s constantly changing features. And we care about each individual customer. Our methods typically produce well over 4x improvement in standard user-created campaigns (10x is not uncommon).

Planning on PPC only without optimizing your site?

Google and other Search Engines are focused on delivering searchers the best website for each click, whether paid or not. If Google thinks your site is not optimized, under-performing or just doesn’t deliver useful content, they will penalize you by reducing your ratings and correspondingly increase your bid price per click (now that’s a great way to lose money fast!).

You might be thinking “Wait, Google AdWords has a fully automatic mode and I can even get an official Google technician to setup my initial campaign for free. Isn’t that the best way to do it – and what do you know that Google doesn’t?”

To be sure, Google knows a lot we don’t know – but one thing is certain: Google is looking for the best way to serve searches, not the best way to serve your ads, and they want to make money too. Fully automatic mode is one of the fastest ways to lose money.

So don’t wait – especially if you have already started your own campaign – contact us today and see how we can exponentially improve your profitably and reduce your costs on Google AdWord, Microsoft AdCenter and other PPC systems.

We do not promote “unlimited” click gimmicks and your service payment does not cover click costs.
We require that you spend a minimum of $200 per month per campaign on clicks (because it’s not generally cost effective to pay for the setup and maintenance on a smaller budget). A figure of $500 to $1000 is more reasonable if you’re really looking for a substantial amount of business. This payment will be made by you directly to Google or Bing/Microsoft for the click cost or “ad spend”.

Our professional PPC / AdWords services start at $90/hour with a $1,000 minimum. Please contact us for additional details on pricing and strategy.

Although it may work for a small business to throw a few hundred dollars on a PPC campaign to get a few initial visitors, or when starting launching a new product, service or location, in general, this is not advisable. To put it bluntly:

PPC, and any other form of per-click advertising, can be expensive. Anyone who tells you otherwise is not knowledgeable or not being up-front about it.

We’re willing to consult with you even on a small budget, but in general, you’re not going to spend $300 on PPC and get $1000 in sales.