Sending out an email newsletter, special, coupons or even an info message is the single most cost effective form of advertising, and together with blogging is the marketing activity we encourage you to start as early as possible. It’s also the best place to concentrate your efforts. Only after your email campaign management is rock solid should you consider investing in SEO, PPC or traditional advertising.
An established email list is also the only effective way to make use of your other marketing efforts and remarket to the same audience.
Consider this: the initial “cost” of gaining each customer is lost if you don’t capture their contact information somehow, and sending email is far cheaper than sending postcards or other promotional materials to a mailing address (by at least an order of magnitude, probably far more)
We have extensive experience with email list and subscription management, lead and address capture tactics, anti-spam compliance, proper mailing list management, email design, coupon management, message and subject effectiveness testing and more.
Are you collecting your customers email address?
If not, what you need to do right now is:
It is honestly the single most important thing you need to do to grow your business, increase sales and retain current customers.
No business is too small or too large for to run an email list.