Welcome, Perry Marshall advanced marketing program Members, this offer is exclusively for you.
Claim your Funnel Analysis access now!
This is for you if you are enrolled in one of Perry Marshall’s advanced marketing programs such as:
Immersion 451, Paradigm Shift, 80/20 Mastery, Roundtable, Perry’s Private Client Group or Advanced Mastery Network
You’re off to the races, sprinting from the starting line on one of the most exciting adventures of your business life … and we’re excited for you!
[message type=”success”]Not member of Perry’s programs? Curious what this is all about? That’s OK, read on ….[/message]
[message type=”info”]For your “Block and Tackle”, contact John Fancher. For Proof Matrix and other program resources and materials, contact support@perrymarshall.com[/message]
At October Marketing, one of our favorite mottoes is a quote from Lord Kelvin, the renowned physicist who deduced the proper value of “absolute zero”, and contributed many important scientific insights into the field of physics:
“If you cannot measure it, you cannot improve it”
A certain amount of marketing relies on creativity, variety, intuition and emotional connections. Not to mention persistence. And yet the lion’s share of effort towards ROI optimization rely on testing, data, verified insights and continual, measured improvements.
That’s where funnel analysis comes in.
In the early 1900’s capitalist John Wannamaker famously said “I know half my advertising works. I just don’t know which half“. With our funnel analysis we’re going to equip you with all the tools, data and insights you need to ensure you know “which half” is working for you as you progress through the Perry’s course.
This data intelligence is crucial to the success of the program and beyond. If done properly, these tools will last you for a lifetime.
As part of the course, Perry is requiring that you have the following three components in place:
- Funnel Conversion tracking properly installed and configured
- Ability to run measurable A/B split tests
- A Glenn Livingston-style “Big Question” point-of-difference market discovery survey
I’ve been serving the Planet Perry Community as a digital marketing consultant and service provider for the past several years. My chief areas of expertise are PPC, Campaign Management and Conversion Tracking / Analytics. I’m the author of the 80/20 Conversion Setup Guide for Perry’s 80/20 Mastery Program.
In keeping with the 80/20 principle, Perry and I have agreed to implement the funnel analysis suite using Google’s collection of tools, predominantly Google Analytics, within narrowly defined parameters.
October Marketing is offering a complementary assessment and discovery audit to discover: does your conversion tracking work? Are your stats reporting correctly? Do you have the ability to do A/B tests? Is your main funnel working or is it broken?
The prerequisites for your free discovery audit are that you have all of the following:
- Website or funnel
- Google Analytics account created
- Google Analytics code properly configured and installed on that funnel
- Form-submits on your site/funnel must end in a thank-you page (confirmation or receipt page).
Use of a dedicated confirmation page (a “Thank You” page) with a unique URL greatly reduces the complexity of all three of these operations, (tracking, survey form and split tests).
(If you are lacking any of the above requirements, October Marketing can provide setup consulting or setup services at our regular agency rates.)
All setup and configuration services outside the scope of this discovery audit can be provided under a separate done-for-you arrangement. Details and options will be included with your complimentary discovery report which October Marketing will be happy to provide. (You are welcome to implement our recommendations yourself, or pass them to your developer, however, bear in mind that Perry requires correct implementation.)
Note: We do not recommend the use of freelancer sites such as Fiverr due to high rate of improper provisioning. I can’t tell you how many cheap and poorly done tracking installations we’ve had to unravel and replace.
We also recommend proper native conversion tracking to be configured per-platform, that is, installation and configuration of your Facebook Pixel if you are advertising with Facebook and AdWords Conversion Actions if you are advertising with AdWords.
To proceed with requesting your complimentary discovery audit, please complete the assessment below.
It only takes about 5 to 10 minutes…
We will review your details and get back with you ASAP.
Looking forward to assisting you in your pursuit of optimized marketing and increased ROI!
Jonathan Wilson
Founder of October Marketing