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If you manage AdWords accounts, this tool is a lifesaver for creating match types: AdWordsWrapper
You can check keyword ideas, estimated search volumes and and estimated click costs with Google’s Keyword Planner from inside your AdWords account.
Another option for Search ads is the Bing search engine, who’s ads are run with a Microsoft Bing AdCenter account
Did you know that YouTube is the #2 search engine in the world? YouTube Ads are also run through Google AdWords, in conjunction with a YouTube account.
All words and verbiage in your marketing and ads are known as copy. The skill of writing excellent words for sales purposes is known as copywriting.
Copy should be written on a simple, 4th-grade level (this is firmly backed up by statistics.
Test the quality and “readability” of your copy using The Hemingway Online Editor
No marketing can be done effectively without measuring where your money is going and what good its doing.
Some of our favorite “measurement” tools include:
Here at October Marketing we consider it essential to have good, well-done conversion tracking in place if you are running paid traffic on a PPC platform like Google AdWords, Facebook Ads, etc.
You should install the native conversion tracking for each platform.
To compare multiple platforms’s performance (for example, AdWords compared to Facebook compared to Email compared to Organic), and for deeper insights into your website’s visitor behavior, you’ll want to use Google Analytics.
For measuring the performance of any platform that doesn’t have built-in tracking, and for email tracking you’ll need to use UTM tags with Google Analytics. UTM query strings (which are essentially just customized URLs) are easily created using the UTM Builder.
All good marketers improve ROI by optimizing through split tests, sometimes known as A/B testing
The core concept is to create and run at least two variations of whatever you’re testing (web pages, ads, etc) and see which one performs better, then pause the worst-performing one and try yet another variation … indefinitely.
For PPC ad split testing (Google AdWords, Facebook Ads, etc), simply get your Conversion Tracking setup correctly and then put more ads into your PPC platform
Use Google’s Content Experiments inside Google Analytics, now known as Google Optimize
If you need a website, we suggest you use WordPress. You can host your own WordPress site on almost any web hosting company, or use WordPress.com
For online ecommerce stores, we recommend using one of these trusted platforms:
For other websites like WordPress and custom-built, we recommend SiteGround.
Need to learn SEO? We recommend Tommy Griffith’s ClickMinded SEO course.
If you’re a local business doing SEO you need to have all your NAPS correct. This is super important. We suggest Moz Local for that.
You also need to have your Google My Business listing setup correctly.
One very frequent problem that all online businesses run into is basic online security. Yes its a hassle to keep everything secure but its nothing like having your email account or website hacked, or your credit card, bank info of or personal info stolen.
So please, take precautions.
Use long, strong random passwords.
Want to sketch out funnels? Try LucidChart.
Looking for a template for your website, emails, lead magnets, ebooks, presentations, etc? Try ThemeForest
Need something printed? We have an excellent printing company to recommend but … its a secret. Just ask us 🙂 and we’ll answer ASAP
Need help getting all these parts and pieces to play nice together?
October Marketing provides support & services for all of these, whether you need consulting, done-for-you-services or a bit of IT support, we can help. Just let us know what we can do for you.