What is the ASK Method? On the most fundamental level, the ASK Method can be seen as a quiz and a funnel put together. But there is so much more under the hood. So what is the ASK Method? An explanation of the ASK Method® would quite literally fill a book (and already has) but […]
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]
I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business […]
