I’ve spent some time reviewing the biggest problems that hold back Google Ads campaigns for E-Commerce Direct-To-Consumer businesses. In one case, the…
Note: Please make sure you both have an existing Google Ads and Google Analytics account before proceeding with these steps. 1. Login…
1. Login to your Google Analytics account at www.google.com/analytics. 2. On the bottom left navigation, click on “Admin”. 3. Under the Account…
Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you,…
![[Checklist] Don’t Waste Good Traffic On A Bad Site](https://www.octobermarketing.com/wp-content/uploads/2017/09/ppc-tip-of-the-day-website-errors-waste-traffic-768x557.jpg)
If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money.…
A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want…
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get…
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data…
I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I…