How to Create A Facebook Custom Audience

1. Login to your Facebook Business Manager. 2. Click on “Business Manager” on the top left corner of the page. 3. Click on “All Tools”, then “Audiences”.   4.  In the “Asset Library”, click on “Create Audience”. In the dropdown, choose Custom Audience.   5. A popup window will open and will ask you which […]

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[Paid Traffic Tip] Capture your Holiday traffic and save it for next year!

Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can […]

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ASK Method: What’s the Difference between a DDS and a Segmentation Funnel?

When it comes to the ASK Method®, What’s the Difference between a DDS and a Segmentation Funnel? This isn’t really “Ask.” This is actually “Ask. Sell.” DDS = “Ask.” Segmentation funnel = “Sell.” First we have Questions to give, then we have Answers to give 🙂 DDS is where you Discover. It’s “Market Research”. You’ll […]

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[Checklist] Don’t Waste Good Traffic On A Bad Site

If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]

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What is a Micro-Conversion in Web Tracking?

  Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]

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What Goes into a Google Analytics Account or View?

A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]

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New Growth Study Reveals ​How Google Ads Takes an​ Ecommerce Brand To $2,848,821 And Beyond