Category: Sales Funnels
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ASK Method: What’s the Difference between a DDS and a Segmentation Funnel?
When it comes to the ASK Method®, What’s the Difference between a DDS and a Segmentation Funnel? This isn’t really “Ask.” This is actually “Ask. Sell.” DDS = “Ask.” Segmentation funnel = “Sell.” First we have Questions to give, then we have Answers to give 🙂 DDS is where you Discover. It’s “Market Research”. You’ll…
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What is the ASK Method?
What is the ASK Method? On the most fundamental level, the ASK Method can be seen as a quiz and a funnel put together. But there is so much more under the hood. So what is the ASK Method? An explanation of the ASK Method® would quite literally fill a book (and already has) but…
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What is a Micro-Conversion in Web Tracking?
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an…
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Why Use a Sales Funnel For Marketing – What is a Sales Funnel Anyway?
I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business…