Category: Search Marketing
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[Paid Traffic Tip] Capture your Holiday traffic and save it for next year!
Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can…
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[VIDEO] Does AdWords always use my maximum bid or does it optimize CPC?
Someone recently asked: Does Google like FB ads try to optimize your spend? So if it sees my maximum CPC bid does it always bid the max? Or lower based on what the market price is? In other words, if I put that I’m willing to bid $1.57 (Max CPC) for a click will Google…
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![[Checklist] Don’t Waste Good Traffic On A Bad Site](https://www.octobermarketing.com/wp-content/uploads/2017/09/ppc-tip-of-the-day-website-errors-waste-traffic-594x325.jpg)
[Checklist] Don’t Waste Good Traffic On A Bad Site
If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing…
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What is the ASK Method?
What is the ASK Method? On the most fundamental level, the ASK Method can be seen as a quiz and a funnel put together. But there is so much more under the hood. So what is the ASK Method? An explanation of the ASK Method® would quite literally fill a book (and already has) but…
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What is a Micro-Conversion in Web Tracking?
Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an…
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What Goes into a Google Analytics Account or View?
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good…
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Why Use a Sales Funnel For Marketing – What is a Sales Funnel Anyway?
I tend to picture all digital marketing as part of a sales funnel. During a recent email exchange with a friend I wound up explaining why I look at it this way. I’m sharing what I wrote with you, in the hope that it will increase your understanding of what it takes for your business…
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I spent $50,000 on Facebook Ads and have nothing to show for it!
PPC Can Be Costly When Done Wrong … and Sometimes the Rising Tides does NOT Float all the Boats There’s a few people in this world who quietly accomplish amazing feats of business, turning entire companies around, helping entrepreneurs who are tens (or hundreds) of thousands in the red come sharply back into the black.…
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AdWords takes another bite out of SEO — Local SEO this time
This summer Google changed from listing 7 “related” local businesses for local search results to what’s known as the 3-Pack. In real world terms, that means when someone searches Google for a local business (like a plumber, florist, dentist, mechanic, appliance repair, hardware store or landscaper) they used to get 7 helpful suggestions from Google…