[Paid Traffic Tip] Capture your Holiday traffic and save it for next year!

Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can […]

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[Checklist] Don’t Waste Good Traffic On A Bad Site

If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing […]

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What is a Micro-Conversion in Web Tracking?

  Micro conversions are upstream events that are not purely direct money generators … … but they are absolutely essential to get people to buy, such as watching a video, downloading a lead magnet, booking a call, setting up a consultation or opting into your email list. Essentially we are monitoring when someone takes an […]

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What Goes into a Google Analytics Account or View?

A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good […]

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I spent $50,000 on Facebook Ads and have nothing to show for it!

PPC Can Be Costly When Done Wrong … and Sometimes the Rising Tides does NOT Float all the Boats There’s a few people in this world who quietly accomplish amazing feats of business, turning entire companies around, helping entrepreneurs who are tens (or hundreds) of thousands in the red come sharply back into the black. […]

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