Category: Google
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What Holds Back D2C E-Commerce Brands from Successful Google Ads Campaigns?
I’ve spent some time reviewing the biggest problems that hold back Google Ads campaigns for E-Commerce Direct-To-Consumer businesses. In one case, the owner was barely breaking even on ad spend. There were loads of small issues that were collectively keeping the campaigns from being profitable. It takes a lot of hard work (And expertise!) to…
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How to Link Google Ads to Analytics
Note: Please make sure you both have an existing Google Ads and Google Analytics account before proceeding with these steps. 1. Login to Google Analytics at analytics.google.com. 2. Click Admin at the lower left corner of the page. 3. Choose which account and property you’d like to manage 4. Under property, choose “Google Ads Linking”. …
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How To Create Google Analytics Audiences
Note: It is important that your Google Analytics tracking code (JavaScript) tag is implemented on your site’s pages first. Before immediately jumping into creating your first GA Audience, please make sure that your GA account supports remarketing. Please follow the steps below: 1. Login to your Google Analytics account and go to the admin tab.…
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How To Link Your Google Adwords and Analytics Accounts
1. Open Google Analytics and sign into your Analytics account. 2. Click the admin tab on the lower left side of the page. 3. Select the account that you want to make changes on. 4. In the property section, select the corresponding property of the selected account. Then, click on Adwords Linking. 5. On…
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[Paid Traffic Tip] Capture your Holiday traffic and save it for next year!
Hey everyone, I was just helping a non-profit organization with their PPC marketing and thought this tip would be valuable for you, too. If you are using, or ever plan to use, paid traffic in the future, . . . do yourself a favor and setup your remarketing list audiences NOW. Why now? Because the audiences can…
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![[Checklist] Don’t Waste Good Traffic On A Bad Site](https://www.octobermarketing.com/wp-content/uploads/2017/09/ppc-tip-of-the-day-website-errors-waste-traffic-594x325.jpg)
[Checklist] Don’t Waste Good Traffic On A Bad Site
If you are running any kind of paid traffic and your site has ANY kind of loading issues, you are Burning Money. 90-Second Quick Checklist Here’s a quick list of what to check for: SSL errors Broken pages Page takes more than a few seconds to load Doesn’t load consistently Broken links Layout gets confusing…
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PPC Tracking: What’s a Conversion?
A conversion is a measurement of something you want the visitor who clicked on the ad to do, an action you want them to take online. In most cases you want them to buy. Buying is the conversion. The price they paid is the conversion value. This is easiest to understand in an ecommerce business.…
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What Goes into a Google Analytics Account or View?
A skilled colleague with a fairly advanced web configuration recently asked me: At this point I realized I want all conversion data in one GA view. Period. Is there is some major reason why I shouldn’t use this approach, that you can think of? I agree, having it all in one view is a good…
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AdWords takes another bite out of SEO — Local SEO this time
This summer Google changed from listing 7 “related” local businesses for local search results to what’s known as the 3-Pack. In real world terms, that means when someone searches Google for a local business (like a plumber, florist, dentist, mechanic, appliance repair, hardware store or landscaper) they used to get 7 helpful suggestions from Google…
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Good Bye, Webmaster Tools: Welcome to the Search Console!
In keeping with the trends of the year (that is, changing almost everything), Google announced today that they have renamed the venerable Webmaster Tools to “Search Console”. Webmaster tools is nearly 10 year old, it started as a tool primarily used to feed your website’s sitemap into the Google Search Engine. Many extremely handy features…